Chinese startup MiniMax has officially introduced a new Image-to-Video (img2video) feature through its Hailuo AI platform, offering creators a way to transform static images into dynamic videos. This positions Hailuo AI as a stronger competitor in the AI video generation space, challenging U.S.-based companies like Runway and Luma AI.

MiniMax, founded by AI researcher Yan Junjie, initially focused on text-to-video generation, gaining attention for its lifelike human motion capabilities. Now, with img2video, users can upload static images—whether AI-generated or traditional photos—and create personalized video content. Backed by major companies like Alibaba and Tencent, Hailuo AI integrates both text and image inputs, giving users greater control over object recognition and manipulation. The platform offers a range of visual styles, including realism, fantasy, and anime.

Hailuo AI’s new feature is already live, further cementing MiniMax’s role in shaping the future of AI-powered creativity.

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